In this article, we will discuss how to use Ailumia for Amazon SEO. Listing Master, our Amazon SEO tool, offers many powerful features to streamline and optimize this process, potentially saving you up to 80% of your time.
Effective search engine optimization (SEO) of each product page is essential for achieving strong organic listings on Amazon.
In today’s tutorial, we’ll guide you through all the steps needed to enhance your Amazon SEO using Ailumia!
1. Select the Account and Country for Your Listings #
- Choose the appropriate account and country settings.
- Select “My Products.”
Using the Ailumia Amazon SEO Software, you’ll see a spreadsheet view that displays all your products along with details like ASIN, Parent ASIN, Amazon title, and more—all organized neatly in a table. Here, you can edit product titles, bullet points, and descriptions directly, without needing to open each product individually in Amazon Seller Central.
The filter tools make the process even more efficient.
- Given the large number of columns, you can choose to display only the ones you’re interested in. Adjust the table view by selecting and deactivating locks as needed.
- Default columns include:
- Selector: Allows selection of different products for bulk edits
- View in Amazon: Direct link to the product page
- Image
- ASIN
- View: Displays product details
- Recommended Tasks: Suggestions to improve listing quality
2. Bulk Editing Tools #
- Bulk editing is the most valuable feature, enabling edits across multiple products.
- You can set new titles, bullet points, and descriptions for selected products.
- Alternatively, replace specific words or characters in selected titles, bullet points, and descriptions.
- “Add before” or “Add after” options are available for title editing.
3. Filter and Search Options #
- Without selecting specific products, you can edit all currently filtered products at once.
- Each column is filterable, allowing you to search by specific words, characters, or titles. The “Parent ASIN” filter, for example, enables category-wide edits.
- Different filtering options include:
- Contains
- Does not contain
- Equals
- Does not equal
- Starts with
- Ends with
- Click any column title to filter listings in ascending or descending order, and apply multiple column filters by pressing the Shift key. Custom filter combinations are also possible.
4. Keyword Suggestions #
- When editing titles, bullet points, or descriptions, Ailumia suggests relevant product keywords.
- Ailumia’s SEO tool rates keywords based on factors like impressions, costs, and campaign sales. High-performing keywords are marked with a 5/5 rating.
5. Don’t Forget to Upload Changes to Amazon #
- After editing, upload your changes to Amazon. If you’re managing multiple accounts, ensure you select the appropriate account before uploading.
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